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Customer relationship management software (CRM) |
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Customer relationship management (CRM) is a term applied to processes implemented by a company to handle their contact with their customers. CRM software such as vtiger are used to support these processes, storing information on customers and prospective customers. Information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Details on any customer contacts can also be stored in the system. The rationale behind this approach is to improve services provided directly to customers and to use the information in the system for targeted marketing and sales purposes.
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